Written by Tiff Benson
*This blog post is sponsored by the Italian Trade Agency. All opinions and experiences are my own*
Last weekend, I had the pleasure of attending Esxence, The Art Perfumery Event in Milan, which brought together some of the most creative and innovative minds in the world of artistic perfumery. It was a great honor to be invited by the Italian Trade Agency to attend this immersive experience that showcased the latest trends, product innovations, and expert insights in the world of fragrance. From immersive workshops to engaging lectures and interactive sessions, the event offered a unique opportunity to explore the history, tradition, and research involved in creating perfumes that captivate our senses. In this blog post, I’ll share my impressions of the event and what made it a remarkable experience.
Discover Artistic Fragrances from Around the World
Esxence is a truly international event, with hundreds of exhibitors worldwide showcasing their fragrances and products. Visitors to the exhibition area had the chance to discover fragrances from some of the most renowned brands in artistic perfumery. This is an ideal opportunity for fragrance professionals, enthusiasts, and everyone in between to learn more about this captivating industry while discovering new scents and meeting like-minded people.
Experience Educational Events
In addition to exploring the exhibition area, visitors could attend various educational events throughout Esxence Milan 2023. These include seminars on topics such as strategies for developing successful perfumes, science and sustainability, raw materials, ethical approaches in cosmetics, and presenting marketing strategies through digital channels.
Learn About New Fragrance Trends
The show isn’t just about discovering new fragrances; it’s also about staying up-to-date on fragrance trends so visitors can stay ahead of the competition. At Esxence Milan 2023, we had access to exclusive previews of upcoming trends in artistic perfumery—from unusual scent combinations to unexpected packaging designs—so that attendees could stay informed about what’s happening in this ever-evolving industry. You could even use this information as inspiration for your own creations!
Making the Right Connections
One of the best aspects of the event was the ability to make connections. From meeting old friends in the industry to discovering up-and-coming brands, I had many opportunities to get an insider’s view of everything going on in the world of perfumery. I also had the chance to get face-to-face with representatives from leading fragrance brands and distributors, which could open up exciting collaborative opportunities in the future. This unique event proved that it’s not only possible but beneficial for industry insiders to come together and socialize and exchange ideas, information, and innovative products.
With its unique combination of education and exploration, there’s no better place than Esxence for anyone interested in artistic perfumery or looking to gain insight into this captivating industry. This trip was an unforgettable experience for which I’m genuinely thankful for the support from the Italian Trade Agency. From discovering new fragrances to attending seminars and exploring historic sites related to Italian artistry and culture—all within one fantastic event—attendees will surely leave with an unforgettable experience they won’t soon forget! So don’t miss out on your chance to attend this incredible event next year – for more information, visit www.esxence.com.